Sorry, I could have been more clear. When I said another workstream could work on this, what I really meant to say was perhaps it could be more effective under a goal different than DAU (not that different people should work on it). I believe measuring PoolyCon’s value by seeing how it impacts DAU doesn’t set PoolyCon up for success.
It’s going to be very hard to attribute DAU change to PoolyCon, and it is the biggest part of the growth budget. If PoolyCon doesn’t drive 66%+ of you DAU growth, it’s going to look like a failure even if it’s been successful in other areas.
The biggest benefit to offsite events is increased team alignment and loyalty. Based on this statement, it sounds like you know this. Why not tie PoolyCon to these kinds of goals rather than DAU?