Hey @tim thanks for this proposal!
Can you tell me more about the move away from DAU as a north star metric? You seemed really convinced about it last quarter, and I wondered what had changed in your thinking.
I ask because I am still unsure about the north star metric/mandate of the growth team, and it’s hard for me connect the dots with your proposed actions this season. While it’s important to update focus as understanding changes, it would be a bad outcome to have a new north star every quarter. If a KPI is selected at the right level of granularity (tricky sometimes!), it can really help focus internally and communication externally