PTBR 18: PoolTogether <> G9 Software Inc.
Start Date | July 1st, 2024 |
Est. Timeline | 6 months |
Generation (G9) Software Inc. is a proud service provider to the PoolTogether protocol. In our previous budget request we helped relaunch PoolTogether V5 across major Ethereum L2s.
For this scope of work, we aim to build upon the new V5 deployment with new chains, vaults, partnerships, and marketing campaigns.
Scope of Work
Motivation
We launched PoolTogether V5. Now it’s time to build on it.
PoolTogether is live on Optimism, Base, Arbitrum, and will be deployed to Ethereum by the end of Q2. Each deployment can be permissionlessly extended by anyone.
However, in order for a fully decentralized and permissionless system to grow it must be easy and valuable for anyone to build on. We must continue to develop partnerships, improve tooling for builders, and design incentives such that the protocol is well positioned to grow and operate in perpetuity.
Goals
Our primary goal is protocol growth. We measure growth based on prize pool contributions (PPC) and total unique wallets (TUW). Our current PPC is ~$1000 USD per day, and we have ~1000 active accounts. Our goal is to 10x both of those numbers by the end of Q4 2024.
The prize pool contribution is the amount of Ether contributed to the prize pool in a given timeframe. This is a direct measure of the volume of funds flowing into prizes. For example, our current daily PPC is ~0.38 Ether, or approximately $1000 USD.
We can achieve high PPC with high TVL, high APR, or through other means such as vault boosts. Focusing on PPC allows us to find creative means to improve this metric rather than obsess over TVL.
Total unique wallets is also an important metric for us; it serves as a signal indicating the reach of the protocol. Historically, PoolTogether has had a high number of users with conservative balances of $100-$1000 USD. While it’s not our most important measure, it’s essential for us to track TUW for efforts such as partnerships.
Strategy
We believe we can achieve growth by working on three fronts: incentives, partnerships, and user experience.
Our PoolTogether flywheel thesis is that large prizes will attract deposits, which lead to larger prizes. However, this is a catch-22: we need deposits for prizes, but we need prizes to attract deposits. This tells us that incentives are required to bootstrap the protocol. We must continue to push for incentives and favour partners with incentives whenever possible. Fortunately, prize liquidity is sticky in V5, so even if mercenary capital leaves abruptly the grand prize will take months to disburse.
Strong partnerships are key to a successful protocol. We believe that building relationships with proactive partners will allow us to increase our profile and reach new communities. We can bring these communities more TVL in a fun, gamified package. Partners will unlock new abilities for us.
It’s important to make PoolTogether as easy to use as possible. This is a unique product, and V5 is significantly more powerful than prior versions. We need to lead and showcase what it can do. For users, we need to make our interface as intuitive and fun as possible. For builders we need to make integrations a snap. Simple ideas spread; and the more brain trust we have the stronger we will be.
Milestones and Deliverables
New Chains
We can reach new users, partners, and integrations by deploying to more chains. We will deploy PoolTogether to at least four new chains. We are currently evaluating a number of chains, and will prioritize them based on the potential for growth and partnerships. We need to be opportunistic!
Our short list of chains are:
- Polygon
- Gnosis
- Scroll
- zkSync
- Blast
- Zerion
- Worldchain
- Linea
Each new chain deployment will need to be bootstrapped, so we will be creating a separate budget for Ether to bootstrap prizes.
New Yield Sources
We will add at least 4 first-class yield source integrations to the Vault Factory app, allowing anyone to safely and securely spin up new vaults with new yield sources. We will prioritize integrations that we deem to be the most impactful.
We aim to execute on the highest impact partnerships and chains, while also supporting the overall ecosystem efforts (improving developer tooling, and docs, etc).
To achieve this we need to actively seek out and support the most impactful partnerships and new distribution channels.
And we need to make the builder experience as easy as possible; with great documentation, tooling, and playbooks describing what can be done with PoolTogether.
We need to do all this while maximizing the safety of the protocol.
NFT Sweepstakes
We will build a first-class NFT Sweepstakes feature. This feature will allow anyone to give NFT holders a chance to win prizes. Sweepstakes will allow people to use PoolTogether in a whole new way, and offers a rich new surface area to explore in terms of distribution.
We are running marketing campaigns that leverage an early version of sweepstakes with imToken and Exodus.
A first-class implementation will feature the ability to self-serve the integration and be accessible through the Cabana interface.
POOL Staking Improvements
We will create a new staking section of the user interface that highlights the POOL vaults and communicates their unique value proposition. This will educate users on the utility of the POOL token.
The przPOOL vaults are currently being displayed like any other vault; but they operate in a very different way. The behaviour of the POOL vaults needs to be communicated more clearly to the end-user, so that they can see how the vaults behave reflexively to the prize volume. Doing this effectively will have a significant impact on the strength of POOL, as it helps people understand the benefits of staking their POOL
Apply for Grants
In Q2 Generation, in collaboration with Pooltime, submitted a grant application which led to the procurement of 120,000 OP tokens that will be used to incentivize vaults. We also collaborated with Sherlock and won a grant of 75,000 OP to fund an additional security audit. We see many opportunities across ARB, BASE, OP and other chains to secure incentives for the protocol.
We will continue to apply for grants to fund protocol improvements and incentives.
It’s important to note that G9 received grants that came to nearly our last budget. Our goal is to bring in more value for the protocol than we cost.
Co-Marketing Campaigns
G9 will create and ship co-marketing campaigns with each new yield source and chain partner. This will include the creation of marketing content which could include videos, animations, graphics, Mirror articles, Twitter, Farcaster, Lens and Discord posts and more.
Generally we would be collaborating with the Pooltime team on coordinating the public communications like Mirror, Twitter, Farcaster and Discord posts.
We will simultaneously be refining our marketing playbook, so that future teams can learn from our experiences and experiments.
Partnership Experiments
As we are onbarding new chains and yield sources, we will run partnership experiments to ensure we are generating maximum impact with each partner. For each partnership this will include refining our playbook on how engagements are structured, how we manage due-diligence, how we handle co-marketing, what our bootstrapping approach is, in addition to how and when we incentivize vaults.
Building and refining templates and playbooks scale up our ability to launch new on chains, integrate and market new yield sources rapidly and successfully.
PoolTogether Classic
We will design, build and host a simplified interface to PoolTogether, aimed at new blockchain users. The goal of this interface will be to abstract away all the complexity found in Cabana and deliver to users the most simple and clear prize savings experience possible.
We are working with partners to develop integrations to make it easy to zap-in to vaults; these integrations will be useful to app teams outside of G9.
Documentation & Support
G9 will continue to improve the PoolTogether documentation, write tutorials, and provide support for PT builders in Discord.
Open Source SDKs and Development Tools
G9 will build open source SDKs and tools to make development easier. These deliverables will be largely driven by partner and builder needs, so that we can be adaptive about how we can improve tooling.
Hosting & Maintenance
We will also continue to host the Cabana suite of apps along with providing maintenance and making minor improvements. G9 will continue to host the Cabana suite so that builders have a no-code way to interact with vaults.
Budget
Description | Cost |
---|---|
Operations | $527,000 USD |
Chain prize bootstrapping | 16 Ether |