In a push to get PoolTogether in front of more potential users, we can run an ad-campaign leveraging Brave’s ads platform.
Run a simple push notification ad campaign on Brave at a cost of around $10,000 for 30 days. This can be paid in BAT token. (swap POOL for BAT?) The notification pops up as a desktop notification for Brave PC users or as a push notification on mobile.
Example ad below.
PoolTogether is firmly in the ‘growth’ stage of the protocol. It is in the DAO’s interest to market PoolTogether through as many avenues as possible to onboard more users and grow the pools.
The Brave ads platform leans crypto-native with Brave reporting 3/4 users of the platform owning crypto and being technology early adopters. But Brave continues to grow MAU and has a high click-through when compared to other ad platforms at 9%!
At last report Brave has 25 Million users.
Cost per Click (CPC) is extremely competitive at $0.20.
For reference, Googles Display Network (GDN, all of youtube, 2 million websites, basically Googles bread and butter) carries much higher CPC rates.
Brave can provide metrics to show how successful the campaign is over the 30 day period and inform our future ad-campaigns.
Currently communicating with brave adsales to find out possibility of running a campaign and hash out the details.
UPDATE 05/14/21: Brave adsales have said they cant work with us on a partnership , im pushing them to explain why and if we can do anything to make something work.
Decide on the content of the push notifications. 60 characters to sell PoolTogether to the masses!
The Brave Media Kit lays out the full process for running a Brave ad campaign.