With V4 launch tentatively less than a month ago, I thought it’d be worthwhile if we discussed how to really get the word out and create some hype around the new release. With the goal of reaching that $1M in weekly prizes, it’d be smart to leverage this big release as a potential marketing opportunity.
So, I have some ideas just to get the ball rolling and would appreciate any feedback.
- Paying for Adverts
Generally, I am not a big fan of paying for adverts since they often aren’t a great bang for your buck. However, when it comes to PoolTogether, I have to make an exception. Sometime catchy to bring people into a lottery could easily attract attention since it has mass appeal.
Some tagline like, “PoolTogether: A lottery where you can win big just by saving your money. A no-loss lottery: only possible with DeFi.” (Sorry, if that’s bad, just brainstorming here.)
I think using the treasury to pay for some banner ads on block explorers and/or major cryptocurrency websites could yield some nice results and buzz.
- Teasing the V4 Launch
Even though I’m very active in this community, even I have to put together breadcrumbs when it comes to the V4 launch. I think there’s room here to inform the public on what V4 is about so there’s expectations and some momentum going forward.
For example, on Twitter, we can slowly tease out certain features of V4 every few days or something. Just to get some buzz and discussion going. I personally think this is the best way. Rather than posting breadcrumbs on Discord, let’s put some out on Twitter.
- Reaching out to L1s
Since V4 supports all EVM chains, I’m sure they’d be happy to give us a shoutout and we should market heavily in their communities. But maybe this is already happening behind the scenes
Anyway, this is just a brief lil’ thing I wrote up, and would love to hear what you all think! I’ll comment some more ideas as they come to me. Thanks for reading.