Could a potential metric for V5 be to use “acquired TVL” as in specific tokens or deposits to PoolTogether?
This could be a specific treasury deal with a project “got X to deposit $500k of their token to V5”
Or “having conversations with a project to support V5 for their token / yield source to their community resulted in about $100k TVL acquired”
Does that make sense?
Could that help set some goals?
Currently it’s hard to point to a specific set of actions or events for user growth or TVL. Having V5 focus on custom pools and yield sources could help paint a more detailed picture.
I am working on a growth project that strategically and purposely solves this before it can happen with clearly defined goals, KPI’s, including testing and tuning to optimize across multiple categories.
Thanks to @AndyKaufman for pointing out that I didn’t update the forum on my changes to the original proposal!
Based on the discussion here, I’ve posted an Appendix to the original Growth Team TBR which states that instead of 100% time commitment, the lead moves down to an 80% time commitment (4 days a week).
I also completed a cap form which is linked in the original post here. @Brendan reviewed the doc and made some comments that are outlined in the anbove Appendix. A key changes was that the team prioritize more B2B BD/Sales than B2C which it has previously since Hyperstructure is coming soon.
Imho a good way to proceed would be starting measuring the actual ROI of initiative in a more rigorous way with on-chain data
You can see an analysis of all the recent Pooltogether campaigns here, including POAP and quests effectiveness
I was the author of the analysis and would love to here your feedback and whether such information would be valuable for you in real time during growth activities