Growth in crypto has four elements to it (alliteration incoming):
Posts - podcasts, blog and video content, social posts, any content marketing will reach folks new to crypto, defi, or you know, prize savings accounts.
Partnerships - Another way to raise awareness is to see PoolTogether integrated into as many wallets, dapps, and CEXs as possible. The more places PoolTogether pops up in a way that’s easy for a user to deposit… we want that. The beauty of Hyperstructure is that PoolTogether shows up in more places automatically by allowing users to deposit more than USDC.
Prizes - Just because we show up places doesn’t mean that users will deposit. Incentives (massive prizes, OP rewards or delegations) encourage users to deposit immediately to win prizes, claim op rewards, or grab a Phi Land trophy.
Preservation - PoolTogether retains users by connecting them to the community and rewarding that community for contributing to the growth, development, and proliferation of the protocol.
PoolTogether depositors can withdraw at any time, so when incentives dry up, the thing that retains depositors are prizes and knowing your deposit connects you to the most wholesome community in crypto. The challenge in times of explosive partnership and prize growth is that we must protect the quality of community interactions from farmers and bots while also making every effort to connect with new true depositors.
- If PoolTogether is to integrate with protocols, we need to find builders to build these integrations.
- We are at the mercy of yield for prizes
- Delegation is a confusing incentive/reward
- We are hesitant to connect incentive seekers to Discord, our main channel for community, due to low quality farming accounts.
Still, hyperstructure has generated a ton of excitement, and if we can find builders to create integrations (or partner with protocols willing to provide the builders and auditing) then we have the potential to reach a large audience of potential depositors.
This combined with deposit incentives, higher quality quests (such as Phi Land), a referral program for committed community members, and a way to connect depositors to the community (a la PoolyCon) will generate growth for the protocol.
My main question: Who is the target audience for the Hyperstructure roll out?
Right now it’s the partnerships and prizes (incentives) part of the four Ps. We’re targeting protocols who are most aligned with the PoolTogether community with the greatest reach who will work with us!
Once we have a full fledged product out in the audited wild, we will still be working in the B2B world, but more and more we can pursue more B2C opportunities.
The following are pitches that I’ve been circulating in my conversations with potential partners. I post them here for comments from the community to make my approach stronger, to equip others to represent PoolTogether as they interact with potential partners, and to generate a productive discussion from the die hard PoolTogether community members.
Crypto is flooded with scams and shitcoins. Even if you had the time to comb through every opportunity, you would need to complete a ton of actions or build a bot to take advantage of profitable low risk opportunities.
So yes, there might be life changing money in crypto, but no matter how bull the market gets, most will be left sitting on the sidelines due to inaccessibility.
PoolTogether gives everyone no loss exposure to these yield opportunities, and now with Hyperstructure, anyone can buy and hold any token they wish, and have the opportunity to win huge POOL prizes while they save. ETH, GHO, OP, WBTC all supercharged with prizes by PoolTogether!
PoolTogether unlocks growth for wallets by offering a simple and secure reason to try crypto. The no-loss prize savings protocol is already one of the most popular with 33,000 unique depositors on Optimism and 22,000 on Polygon. Daily prizes give an organic reason for recurring wallet engagement and the consistency of prizes drives swapping volume for wallets.
Token/Yield Sources Pitch
PoolTogether unlocks growth for yield sources by offering a stable TVL of deposited tokens. PoolTogether made up 75% of Aave’s TVL on Optimism in Q1 2023. With PoolTogether Hyperstructure, depositors can hold any token they want, as long as there’s a yield source for it. You have the chance to be that yield source at launch!
PoolTogether unlocks growth for Blockchains by offering a killer app for your blockchain. The PoolTogether primitive just works, and now with Hyperstructure, you can deposit any token, using any yield source, and win significantly outsized prizes for a small depositoor. The no loss prize savings protocol is already one of the most popular with 33,000 unique depositors on Optimism and 22,000 on Polygon. Daily prizes give an organic reason for recurring engagement and the consistency of prizes drives swapping volume.
PoolTogether Hyperstructure creates a range of opportunities for developers to build innovative new products targeted at onboarding more people to the blockchain, profit from building bots and vaults on the PoolTogether Protocol, and connect with a community of builders committed to defend DeFi and contribute to the public good.
PoolTogether Hyperstructure allows creators/causes to generate income in a no loss way from their supporters. Your fans deposit into your PoolTogether Vault, you can take a percentage of the prizes (up to 100%!) and you can reward those deposited with NFTs, Content, Special Access, and experiences. The more supporters deposited, the more money you’ll raise, all while encouraging your supporters to save!