PTBR-12: PoolTogether <> Generation Software Inc. Q1 2024

I’m glad that you’re excited about it too! V5 finally makes it possible.

The marketing budget is $25,000. It’ll be an important experiment to see how effective affliate marketing can be, and to maximize liquidity mining by making sure as many people know about the opportunity as possible. The liquidity brought in by affiliates will be tracked, so we can see what people and channels are most effective.

For context, the recent one-month LM campaign used about 8000 OP. That’s approximately $27k USD at market rates. In order to sustain the same APR at higher TVL, we’ll be burning through the OP much faster. The $25k marketing budget is small compared to the OP burn rate, and will help us maximize exposure.

One other thing I want to add is that $52k of the budget is for the cost of the audit. I’ve updated the info in the PTBR to include it.

Additionally, I want to point out that $52k of our previous budget has been allocated to an ImmuneFi campaign, whose launch G9 has delayed to coincide with the relaunch of the vaults. It’s only been mentioned in a gov forum reply, so it’s worth pointing out again.

The POOL we’ve requested is going to team members that have received little to none- and these are the people building the protocol full-time. It’s important that they hold POOL, and it’s covering a portion of their compensation. I agree that we should lean more heavily on POOL, and I’ve said as much. However members of the community did not want more POOL going out, so we used stables for the previous quarter. This time I’m pushing for POOL to reduce the stable spend.

In terms of our past deliverables, we have always either delivered or pivoted according to the needs of the protocol. This is why I open the proposal with a review of what was accomplished in the previous PTBR.

The Vault issue that was discovered last week was extremely unfortunate, both in terms of limiting our growth but also in terms of the financial impact on our treasury for the cost of another audit. However, we have a clear view of the solution and we are confident we can build past it. When we get incentives rolling again and get the message out there we’ll see those numbers go up again!

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