Thanks for this @silviob! Looking forward to Tide on The Deep End today.
Posted this yesterday about Growth at PoolTogether and @BraveNewDeFi has added some great insights: RFC: Hyperstructure GTM Discussion
For the time being, we’re focusing on the B2B side of things pursuing tokens, yield sources, wallets, and dapps.
On the B2C side the play is content marketing, integrations, incentives, and retention efforts, but we’ll push more on those when Hyperstructure is out in the wild.
Yes this would be an epic product. Dispatch attempted this and has since pivoted to web3 ecommerce, and I met with multibase.co earlier this week as they’re developing a product that does this.
Would love to try referral campaigns with Hyperstructure since “I don’t have USDC on Polygon/Optimism” causes a lot of friction for me when trying to encourage in-person deposits.
I think the SWIM Points idea, along with recurring achievements, referrals, a leaderboard, and generative NFTs could be a great gamified way to use PoolTogether and contribute to community with friendly competition. I think we can find the right mix of these and get a whole campaign going, but I think this would be an even better combo with Hyperstructure launched.