The bulk of costs are payroll and the overhead of running the company. We’ve since hired trmid and adjusted everyone’s compensation. SaaS, accounting, legal all remain significant expenses. This budget has an additional $52k allocated to auditing.
The token branding is really about establishing conventions for:
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The token image. How does it look?
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The token symbol. What is the pattern we’re going to use for the short “ticker” symbol?
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The token name. What is the convention we’re going to use for the token name? Ideally it’s brief but descriptive enough.
By having a consistent look and naming for our prize assets, it makes PoolTogether a more consistent brand.
I foresee AMM LP tokens as being the most immediate value-add, but it could be anything. It’s up to the PoolTogether community.
The volume of UNI is $1.83m per day on Uniswap. The volume of Ether is $362m per day on Uniswap. We’re going to focus first on the “Big Head” assets vs the long tail assets you are referring to. This is detailed in the Big Head Strategy.
Also, @atomicnuclei, you asked about POOL staking in the Big Head post, but I want to post my response here because it’s probably the most significant change to the PTBR.
We’ve decided to create a flash liquidation strategy before considering POOL staking
The POOL staking idea that I’ve spoken about before allowed POOL token holders to earn flash loan fees. These fees would be paid by yield liquidation bots.
However, the POOL staking system would only be useful if we had a flash yield liquidation strategy: a smart contract that leverages on-chain liquidity so that bots don’t need to hold any capital; bots just run a transaction and receive funds.
Since we need the flash liquidation strategy anyway, we decided to start with the strategy. Once we have a working strategy we can explore how POOL staking would fit in.