Great question. So the answer is yes and no. Remember, the MWG is focused on ‘sustainable’ growth, not ‘quick hit’ wins. In time, the MWG will release a marketing strategy that will touch on a paid/earned/owned approach. If someone has an idea that they think can be executed as part of that strategy, they should 100% take it to the MWG.
However, if someone in the community thinks they have a great idea that can be executed once to drive let’s say 1,000 new depositors, they should go directly to grants.
So let’s take this Valentine’s day delegation campaign for example. It’s great to come to the MWG with it if, once it’s successful, the idea is we can re-launch a campaign like it every month (with a different theme) or just every valentines day, to drive consistent results. If the idea is to just launch a Valentine’s day campaign one time, then we can/should create a channel within the MWG for discussion to help make these ideas better and the MWG can certainly help build/refine them…but technically it would be outside of our mandate.