I am not a huge fan of this idea. Here’s why
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This is more a financial play than a marketing play. So long time depositors need to be incentivized financially (such as POOL tokens or better odds to win prizes etc). Underthesea’s proposal addresses this effectively - POOL to incentivize saving
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Email/social media campaigns may work well to bring new investors into the defi and pooltogether space, but i really doubt the existing depositors would prefer this mode of campaigns. I will never associate my wallet address with a email/social media campaign. So not sure if this strategy is effective
Slightly unrelated crib on NFTs/POAPs
- I don’t want us to overdo POAP or NFT campaigns a lot more for pooltogether. We’ve done multiple campaigns in the past and they’ve been wildly successful in attracting new depositors but there’s also been a question of - so what? from all the existing NFT/POAP holders. So i will continue to be extremely sceptical of future NFT or POAP campaigns at pooltogether (Pooly NFT campaign is an exception to this - it’s pretty clear in its purpose, its benefits and setting right expectations to the minters. So i love how we are executing it)
P.S: To summarize, the idea is really thoughtful and valid and deserves a lot of discussion…i personally think the solution should be financial incentives and not marketing campaigns.